The c/o pop Festival has been bringing national and international acts from the fields of electro, indie, hiphop/rap and related styles to Cologne’s stages since 2004 – including both established artists and newcomers.
c/o pop has asked the IMI lab to tackle the challenge: during the Covid pandemic, a new type of rave culture emerged. How can established parties relate to this new underground culture? And, what can they learn from this culture in terms of attracting new audiences and new talent?