The first challenge, set by Patronaat, focuses on addressing the lack of nightlife options for young people in Haarlem, especially for those aged 14-18. This group, having grown up during the pandemic and with less exposure to alcohol, is harder to engage. Patronaat aims to create safe spaces for this new generation to experience nightlife responsibly, despite concerns about issues such as excessive drinking, drug use, and disruptive behavior. The goal is to find ways to introduce young people to nightlife while ensuring safety and inclusivity.

The second challenge, presented by Prospect Eleven, explores how emerging technologies like AI and blockchain can shape a more sustainable, equitable, and empowering future for the music industry. The focus is on creating innovative solutions that address environmental, social, and cultural sustainability while ensuring fair opportunities and empowering both musicians and listeners.

Finally, RNW Media seeks to combat the spread of disinformation and polarization, particularly among young people aged 15-35. They are concerned about how disinformation negatively impacts mental health and social cohesion, fueling division and distrust. The challenge here is to develop strategies that reduce the harmful effects of misinformation and promote a more cohesive, informed society.