We use the Sustainable Developments Goals (SDGs) as our starting point. The 2030 Agenda for Sustainable Development, adopted by all United Nations Member States in 2015, provides a shared blueprint for peace and prosperity for people and the planet, now and into the future. At its heart are the 17 SDGs, which are an urgent call for action by all countries – developed and developing – in a global partnership. They recognize that ending poverty and other deprivations must go hand-in-hand with strategies that improve health and education, reduce inequality, and spur economic growth – all while tackling climate change and working to preserve our oceans and forests.

Reduce inequality
Understanding, monitoring, and planning the use of music across society can be a powerful tool to combat inequality. Engaging minorities in the music ecosystem by featuring them across music production, performance, education, and leadership roles, both on and off stage. Amplifying marginalized voices
Related SDGs: 5, 10.

Nurture innovation
Transformation is at the core of building a healthier music ecosystem. We use new and old technologies and social change to flatten the musical landscape and give agency to the different actors and work towards a sustainable music ecosystem, in an environmental, societal, and economic sense.
related SDGs: 9.

Create sustainable environments
The climate-positive process needs to become the norm in the music industry. The music industry must ensure the wider ecosystem is combating the climate emergency. No matter where music is heard, the environment around it should be sustainable and focused on renewables.
related SDGs: 7, 13.

Foster responsible agency (networks)
New technologies are creating new ways of music production and consumption. These new ways need to be sustainable, responsible, and beneficial to all the actors involved, and distributed fairly.
Related SDGs: 11, 12.

Encourage economic in(ter)dependency
Actors in the music ecosystem should be able to have a healthy economic basis. We encourage an entrepreneurial attitude and openness to collaboration in order to create a healthy interdependency amongst actors in the music ecosystem.
Related SDGs: 8, 9.